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| Let’s first define what exactly Customer Relationship Management is. The easiest way is to give an example: Every time you get in touch with a customer or prospect (still to be customer), you want to register the information regarding that contact. The more you know about your client, the better you can market your product or services in a personal way. You know exactly what your target customers need and want. CRM is a combination of strategies, methods and best-practices to gather this information and organize it in an accessible way. ... |
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| Posted by Leonie Bruning at | | | |
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| Hi everybody, My name is Leonie Bruning and I would like to introduce myself and tell you what you can expect when you visit this blog. Since the early seventies, I am a trainer/consultant in the IT sector. I started working for big companies in the Netherlands, like Philips, Organon and Cap Gemini until 1983. That was the time the Personal Computer was introduced in Europe. Until then, IT was just something for the multinationals and far too expensive for smaller companies. But all of a sudden it became within reach of Small ... |
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| Posted by Leonie Bruning at | | | |
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